DMA Nonprofit Federation NY Conference*Continental Breakfast ONLY for Pre- Conference Attendees. Not only does this program provide some basic knowledge, but it then goes beyond the basics and principals of the . Apply to 3,434 Direct Marketing & Database Marketing jobs in United States on LinkedIn. Sign-up today, leverage your professional network, and get hired. New Direct Marketing & Database Marketing jobs added daily. Analytic CRM and Database Marketing. Database marketing is an important part of Analytic CRM. Formally, database marketing is a form of one-to-one direct marketing in which databases of customers. Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership advances your marketing efforts. Covers topics loyalty marketing best practices including loyalty program development and execution, lifestage marketing and its measurement. Integrated Marketing Communication. The 24 Essential Database Marketing Techniques by Arthur Middleton Hughes. We have learned a great deal from database marketing in the last two decades. It is used to direct marketing strategy. Utilizing plans, programs, data, and results gathered from actual client programs, you will learn the answers to questions and issues such as: Testing strategy: How to test, what to look for, and when to re- test. How to ensure statistically significant tests and calculate confidence. Creating a list strategy for acquisition, renewals and appeals, including detailed segmentation strategies by program. Understanding the reports and information provided throughout the data hygiene and data processing process, and how that will assist future marketing efforts. Learn about list optimization and modeling opportunities, as well as best practices for efficient and effective ongoing data processing. What performance metrics should you be analyzing, how to benchmark your campaigns. The checklist of building a database for current and future needs of your organization, and how to use the data to better connect with your donors. What really is multi- channel marketing, and how to integrate strategy across channels with success. Direct Marketing - Free download as. The Role of Direct Marketing in the IMC Program—Direct marketing activities support and. Business-to-business marketers use direct marketing by employing database marketing. Guides and links to CRM best practices for marketing professionals. Covers CRM, eCRM, direct & database marketing, CRM analytics and customer privacy. Marketing plan outline and sample how-tos: Learn to increase effectiveness. Get the professional knowledge you need on LinkedIn. How to create the strongest multi- channel messaging that includes a strong case for support. Taught by industry leaders, this full day seminar will provide immediate educational benefits to the attendees, and provide actionable information which can be incorporated into current and future marketing efforts. Whether you have been in the industry 5 years or 2. Allison Porter. President, Avalon Consulting Group. Jeanette Cassano. Vice President, Belardi/Ostroy. Marvin Dawson. Vice President of Operations, MMI Direct. Kevin Moran. Principal, Integral. Karen A. Taggart. Senior Business Analyst, ROI Solutions. Anne Senft. Vice President, Avalon Consulting Group. Mark Mitchell. Vice President of Business Development, SD& A Teleservices. The DMANF is thrilled to offer a pre- conference workshop focused on mid- level fundraising on August 1st, 2. This full day workshop provides a thorough understanding of the essentials of a successful mid- level program – the all- important “”What’s”” and “”How’s”” that go into setting up and executing a program. The following topics will be discussed by industry experts: Offer/Messaging. Branding. Creative. Segmentation. Analytics. Business rules for membership. Multi- Channel Marketing. Ongoing strategy to bridge mid- level to major giving and planned giving. Reserve your place now! Chad Lucier. VP, Account Services, THDCheryl Keedy. Creative Director, The Harrington Agency. Moira Kavanagh Crosby. President & Founder, MKDMDennis Lonergan. President, Eidolon Communications. Thalamus . In this session we will discuss how organizations can benefit significantly from advances in the credit card processing industry. Jason Robbins. VP Sales and Marketing, ROI Solutions. Susan Mulvany. Sr. Director, e. Commerce Sales, Vantiv. Lauren Levine. Direct Marketing Manager, Oxfam America. Money in the Middle: How to Make the Most of Mid- Level Donors. No matter how your organization defines a mid- level gift, whether it is $5. Yet few nonprofits have a fundraising strategy for them. Learn what other nonprofits are doing to attract and engage middle donors and inspire them to give more by joining The Chronicle of Philanthropy and nonprofit experts for a session that will showcase effective ways to cultivate middle donors. Margie Fleming Glennon. Sr. Editor, Online Education & Professional Resources, The Chronicle of Philanthropy. Gretchen Mais. Director of Development & External Relations, American Farmland Trust. Anthony Escobar. Executive Director of Development and Communications, WNETLiz Fitzgerald. Director, Special Gifts, ACLUOnline Donation Forms: Real- Time Optimization Will Destroy Your A/B Testing. A/B testing no longer matters. Instead of testing this (A) versus that (B) version of a donation form, these organizations have found ways to leverage technology to segment and optimize their donation experience quickly and easily . Learn from your peers. How many hours have you spent breaking down silos? Coordinating campaigns across departments? Determining the best most perfect way to talk to your donors? And then reveling in your fundraising glory? Alright, maybe that last one not so much. And lucky for you, there are a few brave pioneers who are blazing the trail . Tracking Complex Constituent Relationships in your Database. At the Museum of Modern Art, we have a number of ways that constituents may interact with the museum from membership to donations to retail purchases to education courses. Further, within these groups are wide ranges of individuals such as Individual membership to Trustees or casual shoppers to recurring major purchasers. How do we track all of this information and make sense of it? How do we have a full picture of the audience that interacts with Mo. MA? How do we both handle large audiences of general members while maintaining major donors? This presentation will show how the use of analytics and operations the Museum of Modern Art solves these issues. Manish Engineer. Associate Director of Applications, Mo. MA“Brother Can you Spare a Premium?” Moving Donors from a Transactional to a Philanthropic Relationship. Are your donors waiting for the next calendar, tote bag, or note pad to arrive before they give? Do they know what you do or are they just hooked on your premiums? In this session you’ll hear from organizations who have started to move their donors from a transactional relationship – “paying” for a premium – to one in which the donors engage more with the mission of the organization. You’ll hear about the good, the bad, and the challenging as organizations are making this journey. Tiffany Neill. Partner, Lautman Maska Neill & Co. James Weisman. President & CEO, United Spinal Association. Digital Primer: Everything Your Boss Thinks You Already Know About Digital Advertising That You? Hear about specific successes and challenges that will help you make the most of digital opportunities. Will Clayton. VP, Digital Products, Wiland. Liz Nielsen. VP, Digital Engagement, Feeding America. Shiloh Stark. Director, Digital Fundraising, The Nature Conservancy. F2. F Fundraising, Turning Quantity into Quality. F2. F fundraising is fun! All day, our fundraisers get to talk with people about how amazing our organization is and why it. And behind every great canvassing campaign are the metrics and messaging to support it! In this session we will talk about some key essentials for making your F2. F Fundraising a quality campaign that brings viable donors to your organization. Jill Miller. Associate Director, Sustainer Giving, Canvassing, Save the Children. Rebecca Newman. Specialist, Business Systems Analyst, Save the Children. How to Take a Database Implementation Head- On and Make it Work. CRM implementations often get a bad reputation in the nonprofit industry and deservedly so as we have all heard the horror stories of failed implementations, delays and cost overruns. It doesn’t have to be that way. Learn from three seasoned veterans how choosing the right CRM and preparing your organization can not only make the conversion process a lot easier, but even fun. Converting to a new system gives your organization the unique opportunity to step back and re- evaluate the business processes and rules that are working and those that might be broken. Do not fear change, embrace it, and own your implementation. Gina Vander. Loop. CEO, ROI Solutions. Steve Alexander. President, Alexander Strategies. Gail Hatch. Resource Development Operations Manager, Oxfam America. Using Social Media Boosted Posts to Boost Peer- to- Peer Acquisition. Learn how American Kidney Fund uses paid social media to acquire new D- I- Y peer- to- peer fundraisers, a new breakthrough! KIDNEYNATION is the American Kidney Fund. Learn how digital media, including boosted posts, has dramatically increased awareness, new fundraisers, greater event participation and deeper connections with the organization. Justin Mc. Cord. Senior Director, Digital Strategy, Robbins. Kersten Direct. Tracy Shaw. Senior National Director of Community Engagement, American Kidney Fund. Attribution and Strategic Planning: You Know What Is Influencing You Donors. Now What? You survived it! The battle to understand just what motivated that donor to make a gift online at 2am. You know what contacts they received. How do you use this information to drive future contact strategy across channels and make investment decisions? How do you set up tests to confirm your revised strategy is working? Learn how others are using attribution in their strategic planning. Amy Ricigliano. Vice President, Client Services, Eidolon Communications. Steve Abrahamson. Director, Direct Response Marketing, National Audubon Society. Kim Perrow. Director of Donor Engagement, Heifer International. Kevin Moran. Principal, Integral, LLCDMANF Presents: ? Join the DMA Nonprofit Federation in a fast- paced demonstration that will test your knowledge and understanding of today. Will your organization be in the hot seat? Tigner. Regulatory Counsel, DMANFDale Kennedy, Manager. Industry Engagement Strategy, United States Postal Service. Keeping it Fresh! How to Continue Growing as a Mature Nonprofit. How do mature non- profits remain relevant? But how do these same non- profits combat message fatigue, resource funding cuts, or the perception that there is no longer a ? From simple tweaks or new package and segmentation strategies, to creative uses of a variety of resources and channels, mature non- profits of all kinds can continue to grow and remain relevant. How do you avoid the consequences of getting trapped in the jargon and squandering your precious development budget?
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September 2017
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